This is the full :30 for Undercover Boss (making it the most-watched reality series launch ever and the highest new series premiere on television since 1987 according to Cynopsis.) Yes… I watched it, too.

There was also a :30 that ran for Undercover Boss, but what I like about this :20 is that it shows how effective some copywriters can be when they have less time. This moves along nicely without feeling rushed (except for the tag of course.)