There was also a :30 that ran for Undercover Boss, but what I like about this :20 is that it shows how effective some copywriters can be when they have less time. This moves along nicely without feeling rushed (except for the tag of course.)

Ooh! Water versus fire!

I wonder if any younger viewers even get the Saturday Night reference? No matter… Abby Sciuto (Pauley Perrette) makes any spot cool. I’m so glad they didn’t use the fossil-of-a-sound-effect “record scratch” to stop the music.

Another one of my favorites, this NCIS spot fits perfectly into what seems to be the now traditional Super-Bowl-slapstick category. It’s always fun to see dramas play up the humor element of their show.