Posts Tagged ‘on-air promotions’

Aug
0

USA is RAW

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I have to admit, when I saw this spot run on USA Network, I initially thought it was a PPV event. Everything from John Garry‘s voiceover to the show itself didn’t exactly have that quirky, intelligent, yet loveable character about it that is so USA. Instead, it was an edgier, yet still fun, “sporting” event (I’ll leave it up to you to decide whether or not this form of wrestling is a sport.) That’s why this on-air promo stood out.

I won’t get into the ratings (good or bad) as others can discuss USA TV shows and their ratings much better than I can, but I have to say that this spot is somewhat refreshing in a sea of sameness across the network. I wouldn’t be surprised if it runs cross-network a lot!

-Anthony

Aug
0

Cinemax Strikes Back

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I saw this cross-network promo run right before True Blood on HBO. It’s an important on-air promotion, because it marks the beginning of Cinemax “mainstream” original programming launch. Sure, they’ve had “Cinemax After Dark” but that seems to be in line with the old “Skinemax” nickname. This new expansion of original programming on Cinemax will be action-driven and very theatrical (as witnessed by the trailer masquerading as a promo.)

I’m lovin’ the traileresque motion graphics, sound effects, and cuts. Not to mention Cinemax’ new, cutting-edge branding. I look forward to Strike Back.

Funny – at some point I expected Howard Parker‘s voice to enter the spot.

-Anthony