Posts Tagged ‘on-air promo’


Wilfred is smoking on FX

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‘Been a while, but we’re back. Here’s a promo I caught while watching Wilfred on FX On Demand, so I don’t know if it’s running on-air or just VOD. In any case, I like it; And not just because I like the show, but because anything that can give the viewer an impression of it being something other than what it is (risky if on-air) and uses augmented reality, shows an understanding of what it takes to capture today’s delayed and fragmented audience. Thumbs up.


Story Matters for the Dead

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I was watching Unbreakable (don’t judge me) on AMC, when this on-air promo came on for their much talked about new series, The Walking Dead. Now, I’m a sucker for awesome motion graphics design and a well placed voice-over narration, but I’m a bigger sucker for story. And this spot has it.

An unexpected approach for what, on the surface, might seem like a drawn-out zombie movie; it’s also an answer to a question that crossed my mind when they were first promoting the series, “How will they get Mad Menites and Rubigeeks [just coined those – thank you very much] to watch this?” Well, it seems that “story” does indeed matter at AMC.

In addition to looking beyond the surface of rotting flesh, this on-air promo does exactly what I stated about a previous Mad Men promo – it pulls double-duty by telling the story of the show as well as branding the network.

For the life of me, a couple of years ago, I couldn’t tell the difference between AMC and TCM. Not anymore!



Latino in America Redux

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The purpose of this blog is to focus on on-air promos and pay tribute to an art-form that requires more creatives to bring to life than the seconds it lives for during a commercial pod. I have yet to highlight a promo with my voice on it (I have my voiceover website to do that,) but this promo was born out of a spot (Meet the Garcias) that was part of a campaign I proudly narrated last year for CNN’s Latino in America and I happen to have caught it this morning (they’re re-running the two-part special this weekend.)

The original promo won several PromaxBDA awards this year and is now nominated for an Emmy in the Outstanding Promotional Announcement – Episodic category. Well deserved; I’m just honored to have been a small part of it.