Posts Tagged ‘network promos’

Aug
1

Mad Brilliant

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This promo caught my attention because it not only does what it’s supposed to do – promote the next episode – but also goes a step further – recap the previous episode. And if that wasn’t enough, it works as a branding spot for AMC as well.

By doing so, it not only gets fans excited but could possibly draw in new eyes, while hammering home the fact that AMC is no longer just ol’ school flics. Brilliant!

Jul
1

My New Three Amigos

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So, I’m late to the party – as usual – and just started watching Burn Notice on USA. My new friends, Michael, Sam, and Fiona, have become a mainstay in my studio as I watch episode after episode OnDemand. But today, USA gave me a gift in the form of a Burn Notice marathon! As you can guess, I got absolutely no work done today beyond what was absolutely necessary. What can I say? I have an addictive personality.

The marathon’s promo is fantastic! In twenty seconds (nineteen actually) you get what the series and lead character are all about – fun, drama,┬ásuspense, and explosions. Sometimes all at once! Now, I usually just listen to promos in the background and whatever turns my head I record. But this promo was special. Not because I love the series, but because if you close your eyes you will notice that it can also double as a radio spot! Not many promos can pull that off.

The SOT’s, the voiceover, the writing, and the edits all work to make an arresting (no pun intended) presentation of the the series – whether or not you’re looking at the screen.

Enjoy! And see you tonight at 9PM Eastern for a new episode! Boom!

Man, I sound like I’m being paid for this, but it really is that good!

-Anthony