Posts Tagged ‘branding’

Aug
0

Cinemax Strikes Back

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I saw this cross-network promo run right before True Blood on HBO. It’s an important on-air promotion, because it marks the beginning of Cinemax “mainstream” original programming launch. Sure, they’ve had “Cinemax After Dark” but that seems to be in line with the old “Skinemax” nickname. This new expansion of original programming on Cinemax will be action-driven and very theatrical (as witnessed by the trailer masquerading as a promo.)

I’m lovin’ the traileresque motion graphics, sound effects, and cuts. Not to mention Cinemax’ new, cutting-edge branding. I look forward to Strike Back.

Funny – at some point I expected Howard Parker‘s voice to enter the spot.

-Anthony

Nov
0

Story Matters for the Dead

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I was watching Unbreakable (don’t judge me) on AMC, when this on-air promo came on for their much talked about new series, The Walking Dead. Now, I’m a sucker for awesome motion graphics design and a well placed voice-over narration, but I’m a bigger sucker for story. And this spot has it.

An unexpected approach for what, on the surface, might seem like a drawn-out zombie movie; it’s also an answer to a question that crossed my mind when they were first promoting the series, “How will they get Mad Menites and Rubigeeks [just coined those – thank you very much] to watch this?” Well, it seems that “story” does indeed matter at AMC.

In addition to looking beyond the surface of rotting flesh, this on-air promo does exactly what I stated about a previous Mad Men promo – it pulls double-duty by telling the story of the show as well as branding the network.

For the life of me, a couple of years ago, I couldn’t tell the difference between AMC and TCM. Not anymore!

-Anthony

Feb
0

Monday

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Not just 3D – it’s 5D! Wow! I no longer hate Mondays.

Feb
0

America’s Most Watched Network

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This high-energy branding spot is perfect for any sporting event, but a match made in heaven for the energy of the Big Game! Plus, there’s paint splattering. How can you not love that?