I have to admit, when I saw this spot run on USA Network, I initially thought it was a PPV event. Everything from John Garry‘s voiceover to the show itself didn’t exactly have that quirky, intelligent, yet loveable character about it that is so USA. Instead, it was an edgier, yet still fun, “sporting” event (I’ll leave it up to you to decide whether or not this form of wrestling is a sport.) That’s why this on-air promo stood out.

I won’t get into the ratings (good or bad) as others can discuss USA TV shows and their ratings much better than I can, but I have to say that this spot is somewhat refreshing in a sea of sameness across the network. I wouldn’t be surprised if it runs cross-network a lot!

-Anthony

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