I saw this cross-network promo run right before True Blood on HBO. It’s an important on-air promotion, because it marks the beginning of Cinemax “mainstream” original programming launch. Sure, they’ve had “Cinemax After Dark” but that seems to be in line with the old “Skinemax” nickname. This new expansion of original programming on Cinemax will be action-driven and very theatrical (as witnessed by the trailer masquerading as a promo.)

I’m lovin’ the traileresque motion graphics, sound effects, and cuts. Not to mention Cinemax’ new, cutting-edge branding. I look forward to Strike Back.

Funny – at some point I expected Howard Parker‘s voice to enter the spot.

-Anthony

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