I have to admit, I’ve just recently started getting into FX since they debuted Justified back in March. That’s probably why I’d never heard of Archer (that’s when its first season wrapped) until I saw this promo run during Terriers this week (which, by the way, is another great show on FX! Thanks, Televisionary.)

The :10 on-air promo works wonders in presenting the quirkiness and obvious TV-MA rating of the animated series; along with the vulnerability, yet coolness, of the lead character. The unusual choice of voice-over adds a level of mystery to it as well.

Aside from wanting to watch the show, it makes me want to see a :30 or :20 spot. Well done.

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