This promo caught my attention because it not only does what it’s supposed to do – promote the next episode – but also goes a step further – recap the previous episode. And if that wasn’t enough, it works as a branding spot for AMC as well.
By doing so, it not only gets fans excited but could possibly draw in new eyes, while hammering home the fact that AMC is no longer just ol’ school flics. Brilliant!

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[...] beyond the surface of rotting flesh, this on-air promo does exactly what I stated about a previous Mad Men promo – it pulls double-duty by telling the story of the show as well as branding the [...]