Aug
0

USA is RAW

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I have to admit, when I saw this spot run on USA Network, I initially thought it was a PPV event. Everything from John Garry‘s voiceover to the show itself didn’t exactly have that quirky, intelligent, yet loveable character about it that is so USA. Instead, it was an edgier, yet still fun, “sporting” event (I’ll leave it up to you to decide whether or not this form of wrestling is a sport.) That’s why this on-air promo stood out.

I won’t get into the ratings (good or bad) as others can discuss USA TV shows and their ratings much better than I can, but I have to say that this spot is somewhat refreshing in a sea of sameness across the network. I wouldn’t be surprised if it runs cross-network a lot!

-Anthony

Aug
0

Cinemax Strikes Back

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I saw this cross-network promo run right before True Blood on HBO. It’s an important on-air promotion, because it marks the beginning of Cinemax “mainstream” original programming launch. Sure, they’ve had “Cinemax After Dark” but that seems to be in line with the old “Skinemax” nickname. This new expansion of original programming on Cinemax will be action-driven and very theatrical (as witnessed by the trailer masquerading as a promo.)

I’m lovin’ the traileresque motion graphics, sound effects, and cuts. Not to mention Cinemax’ new, cutting-edge branding. I look forward to Strike Back.

Funny – at some point I expected Howard Parker‘s voice to enter the spot.

-Anthony

Aug
0

Wilfred is smoking on FX

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‘Been a while, but we’re back. Here’s a promo I caught while watching Wilfred on FX On Demand, so I don’t know if it’s running on-air or just VOD. In any case, I like it; And not just because I like the show, but because anything that can give the viewer an impression of it being something other than what it is (risky if on-air) and uses augmented reality, shows an understanding of what it takes to capture today’s delayed and fragmented audience. Thumbs up.

Nov
0

Story Matters for the Dead

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I was watching Unbreakable (don’t judge me) on AMC, when this on-air promo came on for their much talked about new series, The Walking Dead. Now, I’m a sucker for awesome motion graphics design and a well placed voice-over narration, but I’m a bigger sucker for story. And this spot has it.

An unexpected approach for what, on the surface, might seem like a drawn-out zombie movie; it’s also an answer to a question that crossed my mind when they were first promoting the series, “How will they get Mad Menites and Rubigeeks [just coined those - thank you very much] to watch this?” Well, it seems that “story” does indeed matter at AMC.

In addition to looking beyond the surface of rotting flesh, this on-air promo does exactly what I stated about a previous Mad Men promo – it pulls double-duty by telling the story of the show as well as branding the network.

For the life of me, a couple of years ago, I couldn’t tell the difference between AMC and TCM. Not anymore!

-Anthony